What We Do

magnify360 understands that online marketers want innovative ways to achieve higher revenue through testing web optimization and strategic testing.

 The company was founded on the principle of leveraging optimization to enhance user experiences in order to increase conversion and profitability. Unlike our competitors, magnify360 takes a holistic driven philosophy to client management through our multi-faceted structure; Professional Services, Creative Marketplace and Optimization Technology.

 

How magnify360 achieves results

PROFESSIONAL SERVICES

 Our Professional Services team becomes a seamless extension to client’s marketing teams. As companies are currently strained by lack of resources and personnel, magnify360 assigns a dedicated campaign manager who strategizes to get the best results for their online marketing goals.

In addition to landing page optimization, magnify360 has the capabilities and expertise to work with clients on improving primary entrance pages, dynamic banner ads, shopping cart checkout, lead capture forms and new product launches.

CREATIVE MARKETPLACE

 We have created an unparalleled Creative Marketplace staffed with carefully screened and hand-picked designers and producers, each coming from a direct response background. The marketplace is a crowd-sourced group that is uniquely scalable with the capabilities to produce hundreds of designs & sites per week with quick turnaround times.

OPTIMIZATION TECHNOLOGY

At the core of magnify360’s identity is the patented Real Time Bidding (RTB) Platform. Based on the knowledge that performance of any site varies over time and volatility is unpredictable when managed manually – the architecture of RTB allows for an efficient, scalable and cloud-based solution to this issue. The RTB system leverages over 500 predictive algorithms automatically, which compete 24/7 to find the best performing sites within a campaign of several micro-sites. Micro-sites “bid” for traffic within the RTB Platform with the algorithms determining which campaigns are most likely to succeed. Better performing sites are “awarded” traffic, in an attempt to control volatility and the risk that customer conversion may be missed.