magnify360 Optimizes for Mobile
Plenty of companies can format the display of content across mobile, but only magnify360 can optimize the entire experience from the message to graphics, offer, and navigation, per mobile device and per mobile visitor.
In the same way that Web visitors are different from one another, visitors browsing the Internet over their mobile devices also have different profiles—different from Web visitors and different from one another. Their choice of phone, service provider and mobile browser indicates particular characteristics of who they are, how they are able to receive information and their purchasing habits.
The same person will behave differently when surfing the Internet on their computer versus their mobile. They are more likely to be searching for immediate information on their phone, like directions, contact information or direct pricing information.
This data, in combination with the rest of their profile information, offers rich feedback on their ideal on-site experience to help you convert more visitors into leads and more leads into sales—be they visitors on their desktops or visitors on their phones.
How does magnify360 optimize for mobile phone visitors?
The same 1-2-3 behavioral targeting process we use to optimize sites for Web visitors:
Profile: The magnify360 Optimization Team begins by identifying a client´s most dominant visitor profiles and enhancing them with magnify360´s library of proprietary profiles, such as Apple iPhone Visitor or Motorola Razor Visitor. As visitors enter a client´s site, they are matched against these combined profile sets, enabling the
magnify360 Platform´s targeting capabilities.
Target: Then, magnify360 develops an initial set of adaptive microsites, tailored to improve the conversion rates of the combined profile sets. magnify360´s adaptive microsites are designed to respond in real-time to the behaviors or profiles of individual visitors, targeting each with their ideal on-site experience thereby increasing their likelihood to convert. Customization of the microsites includes varying copy, graphics, offers, layout, capture paths, navigation and more.
Convert: Finally, the magnify360 Platform pushes individual visitor´s profile pushes individual visitor’s profile information to a client’s CRM system in real-time, scoring each visitor by its dollar value to the sales team. The magnify360 Platform automatically optimizes traffic in real-time, testing and adjusting the profiling and targeting of every page for each individual visitor.
magnify360 can optimize Web content for mobile visitors on the:
- Apple iPhone
- Blackberry
- T-Mobile Sidekick
- T-Mobile Wing
- Samsung BlackJack
- Palm Centro
- Motorola Q
- Motorola Razor
- Helio
- Nokia
- LG
- and more....
magnify360 can help you reach your conversion goals. Contact us today to learn how.
