magnify360 Awarded eTrust Privacy Certification
LOS ANGELES, CA - May 15, 2009 - Today, magnify360 announced it has passed the stringent privacy and data protection requirements of eTrust and has been awarded the organization's Privacy Certification.
Any good marketer knows the sensitivities around gathering visitor data. magnify360 offers a true one-to-one Web browsing experience by analyzing and responding to a person's site activity in real time. This behavioral information makes it possible to understand a person's motivation for accepting a call to action.
"Due to the nature of our work, privacy and security are consistently at the forefront of everything we do," said magnify360 CEO, Olivier Chaine. "We take every action possible to ensure user data is never compromised, and the eTrust Privacy Certification is another important step in holding to this promise."
The eTrust Privacy Certification seal validates magnify360's strict policies for the following:
Information Collection and Use
magnify360 informs the users of our site if we are collecting information directly from their electronic systems by means such as IP addresses and Cookies.
magnify360 also lets users know why you are collecting information from them.
Information Sharing and Disclosure
magnify360 informs users whether or not we sell or rent their personally identifiable information to anyone.
Security
magnify360 ensures the sensitive information on our site is password-protected for the privacy and security of our users.
To read magnify360's complete Privacy Policy, visit http://www.magnify360.com/m360/privacy.html
About magnify360:
magnify360 provides the most sophisticated online marketing optimization platform. Moving beyond competitors like Omniture, [x+1] and ion interactive, magnify360's Predictive DNA™ technology rapidly increases conversions by personalizing each visitor's browsing experience in real-time. The self-learning system continuously adapts Web site content, layout and page flow based on an individual's profile and behavior on-site, ultimately driving them toward a specified call to action. Companies like HSBC, Intuit and Service Magic rely on magnify360 to maximize the performance of their online campaigns. The company is based in Los Angeles, CA. To learn more, please visit www.magnify360.com
Media Contacts:
magnify360: Amanda Coolong; 619 519 1221; amanda@betapr.com