News
Techlusive
magnify360 Wants to Optimize Your Landing Pages and Web Content
July 22, 2008
By Chris R
(Extracted from Techlusive, July 22, 2008) "Magnify360 packages it up for you in a cost effective reusable service format.
Your website should adjust to present the user with content that interests him or her from the SEO'd landing page all the way up to the sales checkout page. Are you going to spend years and millions of dollars to implement this yourself? Of course not."
magnify360 Wants to Optimize Your Landing Pages and Web Content
July 22, 2008
By Chris R
(Extracted from Techlusive, July 22, 2008) "Magnify360 packages it up for you in a cost effective reusable service format.
Your website should adjust to present the user with content that interests him or her from the SEO'd landing page all the way up to the sales checkout page. Are you going to spend years and millions of dollars to implement this yourself? Of course not."
Ragan Communications
Pecha Kucha Slims Down Exec Presentations
July 20, 2008
By Christine Kent
(Extracted from Ragan Communications, July 20, 2008) "Megan Schwartz, PR and marketing manager at magnify360, a Los Angeles software company, has been using the 10/20/30 rule to convince her CEO, Olivier Chaine, to weed out the extraneous content from his presentations. As the company's profile grows, Chaine and Schwartz are fielding more speaking requests, she explains."
Pecha Kucha Slims Down Exec Presentations
July 20, 2008
By Christine Kent
(Extracted from Ragan Communications, July 20, 2008) "Megan Schwartz, PR and marketing manager at magnify360, a Los Angeles software company, has been using the 10/20/30 rule to convince her CEO, Olivier Chaine, to weed out the extraneous content from his presentations. As the company's profile grows, Chaine and Schwartz are fielding more speaking requests, she explains."
TwiistUp
magnify360, It's the User Experience
July 9, 2008
By Angela Wilson Gyetvan
(Extracted from TwiistUp, July 9, 2008) "Forrester Research publishes a high-profile and highly-desirable-among-those-wonky-analysts report called "Hot Companies to Watch." And they are extremely (extremely!) selective about whom they include. Last April, only seven companies made the list. Among them is a gem called magnify360, whom we are delighted to welcome to Twiistup4 as a sponsor."
magnify360, It's the User Experience
July 9, 2008
By Angela Wilson Gyetvan
(Extracted from TwiistUp, July 9, 2008) "Forrester Research publishes a high-profile and highly-desirable-among-those-wonky-analysts report called "Hot Companies to Watch." And they are extremely (extremely!) selective about whom they include. Last April, only seven companies made the list. Among them is a gem called magnify360, whom we are delighted to welcome to Twiistup4 as a sponsor."
SoCal Tech
magnify360 Gets Win at Citrix
July 8, 2008
(Extracted from SoCal Tech, July 8, 2008) "Los Angeles-based magnify360, a provider of behavioral targeting tools for web sites, said today that it has been selected by Citrix to build a community site for its partner, Microsoft. magnify360, which is headed by former LowerMyBills.com technology VP Olivier Chaine, said it will build OneGreatPartner.com, a social networking and information web site focused on Citrix-Microsoft initiatives."
magnify360 Gets Win at Citrix
July 8, 2008
(Extracted from SoCal Tech, July 8, 2008) "Los Angeles-based magnify360, a provider of behavioral targeting tools for web sites, said today that it has been selected by Citrix to build a community site for its partner, Microsoft. magnify360, which is headed by former LowerMyBills.com technology VP Olivier Chaine, said it will build OneGreatPartner.com, a social networking and information web site focused on Citrix-Microsoft initiatives."
Jupiter Research Analyst Weblogs
Chasing Technology; Multivariate Testing Moves Further Upstream.
June 20, 2008
By John Lovett
(Extracted from DM News, June 20, 2008) "So I've got a vision for the Internet where my Web is different from yours...A few technologies are currently playing with the capabilities I described, which manifest in some amalgamation of analytics, multivariate delivery [explicitly not testing], and behavioral targeting. Magnify360 is one technology that's pushing the envelope on this hyped up form of delivering content on the Web."
Chasing Technology; Multivariate Testing Moves Further Upstream.
June 20, 2008
By John Lovett
(Extracted from DM News, June 20, 2008) "So I've got a vision for the Internet where my Web is different from yours...A few technologies are currently playing with the capabilities I described, which manifest in some amalgamation of analytics, multivariate delivery [explicitly not testing], and behavioral targeting. Magnify360 is one technology that's pushing the envelope on this hyped up form of delivering content on the Web."
DM News
DM Days NY Focuses on the Customer Experience
June 16, 2008
By Lauren Bell, Ellen Keohane and Bryan Yurcan
(Extracted from DM News, June 16, 2008) "Understanding each customer and communicating offers on their terms was the theme of the Direct Marketing Association's DM Days show in New York last week. Other sessions focused on better user experience. Oliver Chaine, founder and CEO of Magnify360, pointed out that site owners need to cater to many dif ferent kinds of customers. By delivering a personalized experience and engaging customers, businesses will increase their conversion rates, Chaine said."
DM Days NY Focuses on the Customer Experience
June 16, 2008
By Lauren Bell, Ellen Keohane and Bryan Yurcan
(Extracted from DM News, June 16, 2008) "Understanding each customer and communicating offers on their terms was the theme of the Direct Marketing Association's DM Days show in New York last week. Other sessions focused on better user experience. Oliver Chaine, founder and CEO of Magnify360, pointed out that site owners need to cater to many dif ferent kinds of customers. By delivering a personalized experience and engaging customers, businesses will increase their conversion rates, Chaine said."
MediaPost / Behavioral Insider
Predict, Customize, Convert
June 13, 2008
By Steve Smith
(Extracted from MediaPost / Behavioral Insider, June 13, 2008) "As more sites identify and profile users coming through their front door, retailers and publishers gain the ability to optimize the site experience itself for various audiences. magnify360, which works with Inuit, HSBC and Citrix, uses a combination of behavioral targeting, predictive modeling, and real-time multivariate testing to lift conversion rates. CEO Olivier Chaine walked us through a recent case involving the Continental Warranty extended warranty retailer, where the automated system produced some customizations that were as effective as they were counterintuitive."
Predict, Customize, Convert
June 13, 2008
By Steve Smith
(Extracted from MediaPost / Behavioral Insider, June 13, 2008) "As more sites identify and profile users coming through their front door, retailers and publishers gain the ability to optimize the site experience itself for various audiences. magnify360, which works with Inuit, HSBC and Citrix, uses a combination of behavioral targeting, predictive modeling, and real-time multivariate testing to lift conversion rates. CEO Olivier Chaine walked us through a recent case involving the Continental Warranty extended warranty retailer, where the automated system produced some customizations that were as effective as they were counterintuitive."
Circulation Management Magazine
DMDays NY Conference Kicks Off With Focus on the 'New Customer'
June 11, 2008
By Chandra Johnson-Greene
(Extracted from Circulation Management Magazine, June 11, 2008) "(Olivier) Chaine added that people leave Web sites after only few minutes because of intent mismatch, personality mismatch, ease of use, visual layout, pricing perception and product positioning. He said that delivering personalized experiences, engaging customers and testing continuously can help keep customers hanging around longer."
DMDays NY Conference Kicks Off With Focus on the 'New Customer'
June 11, 2008
By Chandra Johnson-Greene
(Extracted from Circulation Management Magazine, June 11, 2008) "(Olivier) Chaine added that people leave Web sites after only few minutes because of intent mismatch, personality mismatch, ease of use, visual layout, pricing perception and product positioning. He said that delivering personalized experiences, engaging customers and testing continuously can help keep customers hanging around longer."
British Computer Society
Online Marketers Promote User Experience
June 11, 2008
(Extracted from British Computer Society, June 11, 2008) "Design needs to speak to the widest possible audience, founder and chief executive officer of Magnify 360 Oliver Chaine commented at the same event. 'You need to appeal to different people in different ways,' he advised."
Online Marketers Promote User Experience
June 11, 2008
(Extracted from British Computer Society, June 11, 2008) "Design needs to speak to the widest possible audience, founder and chief executive officer of Magnify 360 Oliver Chaine commented at the same event. 'You need to appeal to different people in different ways,' he advised."
DMNews
DM Days: Improve Customers' Online Experience and See Greater Conversions
June 11, 2008
By Ellen Keohane
(Extracted from DMNews, June 11, 2008) "Another common Web site mistake is design that speaks to just one type of audience, said Oliver Chaine, founder and CEO of Magnify360. Instead, site owners need to cater to many different kinds of customers. "You need to appeal to different people in different ways," he said. Marketers should think about people's personalities and why they might be visiting their site on that particular day, he added."
DM Days: Improve Customers' Online Experience and See Greater Conversions
June 11, 2008
By Ellen Keohane
(Extracted from DMNews, June 11, 2008) "Another common Web site mistake is design that speaks to just one type of audience, said Oliver Chaine, founder and CEO of Magnify360. Instead, site owners need to cater to many different kinds of customers. "You need to appeal to different people in different ways," he said. Marketers should think about people's personalities and why they might be visiting their site on that particular day, he added."
DMNews
Gloves Off: Is Reach or Response More Important?
June 2, 2008
By Olivier Chaine, ceo and founder of magnify360.
(Extracted from DMNews, June 02, 2008) "As media continue to fragment, two experts debate whether it is more important to achieve high response rates through targeted campaigns, or a large audience through a wide-reaching media buy... Marketers are better served gaining broad reach through a pyramid of tar geted campaigns, each stacked upon the insights of the previous one."
Gloves Off: Is Reach or Response More Important?
June 2, 2008
By Olivier Chaine, ceo and founder of magnify360.
(Extracted from DMNews, June 02, 2008) "As media continue to fragment, two experts debate whether it is more important to achieve high response rates through targeted campaigns, or a large audience through a wide-reaching media buy... Marketers are better served gaining broad reach through a pyramid of tar geted campaigns, each stacked upon the insights of the previous one."
Los Angeles Business Journal
Individual Attention
May 12, 2008
By Booyeon Lee
(Extracted from Los Angeles Business Journal, May 12, 2008) "Magnify360 Inc., an L.A.-based startup, develops technology that makes this possible. It is black-box software that can track an Internet user's behavior and characteristics, based upon 300 data points on each individual, to client Web sites. It automatically changes site content depending on everything from a user's online shopping pattern and type of computer to the time of day."
Individual Attention
May 12, 2008
By Booyeon Lee
(Extracted from Los Angeles Business Journal, May 12, 2008) "Magnify360 Inc., an L.A.-based startup, develops technology that makes this possible. It is black-box software that can track an Internet user's behavior and characteristics, based upon 300 data points on each individual, to client Web sites. It automatically changes site content depending on everything from a user's online shopping pattern and type of computer to the time of day."
MarketingProfs (www.marketingprofs.com)
How a Web-based Company Increased Leads 90%-and Sales 23%-via PPC-Visitor Profiling, Landing Page Personalization
May 8, 2008
By Nettie Hartsock
(Extracted from MarketingProfs, May 8, 2008) "Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles and nearly doubled leads."
How a Web-based Company Increased Leads 90%-and Sales 23%-via PPC-Visitor Profiling, Landing Page Personalization
May 8, 2008
By Nettie Hartsock
(Extracted from MarketingProfs, May 8, 2008) "Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles and nearly doubled leads."
Forrester Research, Inc.
magnify360 featured in an independent report by Forrester Research entitled Hot Companies to Watch in 2008
April 16, 2008
By Christopher Andrews
(Extracted from Forrester Research, Inc., April 16, 2008) "Vendors like magnify360 deliver on the meaning of 'interactive'... With these features, Web site interaction more closely resembles a personalized experience – a trend we think will continue for some time in the interactive marketing space."
magnify360 featured in an independent report by Forrester Research entitled Hot Companies to Watch in 2008
April 16, 2008
By Christopher Andrews
(Extracted from Forrester Research, Inc., April 16, 2008) "Vendors like magnify360 deliver on the meaning of 'interactive'... With these features, Web site interaction more closely resembles a personalized experience – a trend we think will continue for some time in the interactive marketing space."
The Christian Science Monitor
Amid Layoff News, Many Companies Are Still Hiring
April 7, 2008
By Ron Scherer
(Extracted from The Christian Science Monitor, April 7, 2008) "Yes, even while news of rising unemployment and looming recession is on Page 1, other organizations are still hiring. Some are in industries that benefit from a downturn: They help companies save money or find new business opportunities. Some companies are in businesses that are growing regardless of the general economy."
Amid Layoff News, Many Companies Are Still Hiring
April 7, 2008
By Ron Scherer
(Extracted from The Christian Science Monitor, April 7, 2008) "Yes, even while news of rising unemployment and looming recession is on Page 1, other organizations are still hiring. Some are in industries that benefit from a downturn: They help companies save money or find new business opportunities. Some companies are in businesses that are growing regardless of the general economy."
Web 2POINT0 TV
Olivier Chaine of magnify360 at SXSW Interactive 2008
April 4, 2008
Watch the interview
Olivier Chaine of magnify360 at SXSW Interactive 2008
April 4, 2008
Watch the interview
Forrester Research Inc.
Optimizing Online Interactions for Customer Centricity; A Requirement for Delivering Relevant Web Experiences
March 26, 2008
By Surresh Vittal
(Extracted from Forrester Research, Inc., March 26, 2008) "...today's Web sites leave a lot to be desired in terms of user experiences and do a poor job supporting sales and marketing goals. A solution for these problems is online interaction optimization, which Forrester defines as: A technology infrastructure that applies predictive and statistical techniques to tailor online experiences to meet the needs of individual visitors or visitor segments."
Optimizing Online Interactions for Customer Centricity; A Requirement for Delivering Relevant Web Experiences
March 26, 2008
By Surresh Vittal
(Extracted from Forrester Research, Inc., March 26, 2008) "...today's Web sites leave a lot to be desired in terms of user experiences and do a poor job supporting sales and marketing goals. A solution for these problems is online interaction optimization, which Forrester defines as: A technology infrastructure that applies predictive and statistical techniques to tailor online experiences to meet the needs of individual visitors or visitor segments."
Online Market World Radio
March 26, 2008
Listen to the interview
(Extracted from Online Market World Radio, March 26, 2008) "Olivier Chaine, CEO, magnify360, talks about the importance of personalization and how to bridge the gap between number-driven analytics and award-winning creative."
March 26, 2008
Listen to the interview
(Extracted from Online Market World Radio, March 26, 2008) "Olivier Chaine, CEO, magnify360, talks about the importance of personalization and how to bridge the gap between number-driven analytics and award-winning creative."
MediaPost / Behavioral Insider
Making Website Behavior Adaptive
March 12, 2008
By Phil Leggiere
(Extracted from MediaPost, March 12, 2008) "For most online marketers the goal of "Web 2.0" has been to create Web sites that attract and immerse visitors, prompting their maximum engagement with a rich variety of interactive content. In their single-minded pursuit of driving traffic, however, many marketers have failed to address a more fundamental goal: customizing and adapting their content to the personal needs of consumers, as Olivier Chaine, CEO of Magnify 360, explains below."
Making Website Behavior Adaptive
March 12, 2008
By Phil Leggiere
(Extracted from MediaPost, March 12, 2008) "For most online marketers the goal of "Web 2.0" has been to create Web sites that attract and immerse visitors, prompting their maximum engagement with a rich variety of interactive content. In their single-minded pursuit of driving traffic, however, many marketers have failed to address a more fundamental goal: customizing and adapting their content to the personal needs of consumers, as Olivier Chaine, CEO of Magnify 360, explains below."
Search Marketing Standard
Final Update on OMS, San Diego: Review of Olivier Chaine's Case Study Presentation.
February 22, 2008
By Kent Lewis
(Extracted from Search Marketing standard, February 22, 2008) "Oliver Chaine of magnify360 and Shawn Vicklund of Continental Warranty co–presented a case study on optimizing conversions. Chaine outlined Continental Warranty's PPC campaign, walking through screen shots of the landing page and profiling questions."
Final Update on OMS, San Diego: Review of Olivier Chaine's Case Study Presentation.
February 22, 2008
By Kent Lewis
(Extracted from Search Marketing standard, February 22, 2008) "Oliver Chaine of magnify360 and Shawn Vicklund of Continental Warranty co–presented a case study on optimizing conversions. Chaine outlined Continental Warranty's PPC campaign, walking through screen shots of the landing page and profiling questions."
SoCal Tech
Interview with Olivier Chaine, CEO, magnify360
October 1, 2007
(Extracted from SoCal Tech, October 1, 2007) "One of the results of the success of local companies in the online advertising and lead generation business (ie. LowerMyBills, Pricegrabber, and others) is a crop of new companies coming from people who have taken that experience and started their own firms. One of those people is Olivier Chaine, CEO of SalesBuilder (www.salesbuilderonline.com), which is developing behavioral target marketing engines for online web sites, including Intuit and Citrix Systems. Ben Kuo spoke with Olivier about his firm."
Interview with Olivier Chaine, CEO, magnify360
October 1, 2007
(Extracted from SoCal Tech, October 1, 2007) "One of the results of the success of local companies in the online advertising and lead generation business (ie. LowerMyBills, Pricegrabber, and others) is a crop of new companies coming from people who have taken that experience and started their own firms. One of those people is Olivier Chaine, CEO of SalesBuilder (www.salesbuilderonline.com), which is developing behavioral target marketing engines for online web sites, including Intuit and Citrix Systems. Ben Kuo spoke with Olivier about his firm."
Press Releases
magnify360 Marketing Optimization Platform Drives 90% Lead Lift & $1.5M in Incremental Revenue for Continental Warranty
April 18, 2008
April 18, 2008
magnify360 (formerly SalesBuilder Inc.) and Runaware Inc. Sign Three Year OEM Agreement.
September 20, 2006
September 20, 2006
For more information, please contact:
Megan Schwartz, PR & Marketing Manager
megan@magnify360.com
310.910.9738