Case Studies
Success Stories
Paid Search Optimization: B2B/VoIP
PPC Campaign Optimization: B2B/VoIP
Paid Search Optimization: B2B/point of sale software/hardware
Paid Search Optimization: B2C/auto warranty
Paid Search and Affiliate Campaign Optimization: eCommerce/web hosting
Email and Direct Mail Marketing Optimization: B2B products
Paid Search Optimization: B2B/VoIP
Challenge: 100% of traffic directed to an underperforming page
Results with Predictive DNA™:
- CPA Savings: over $150
- PPC spend increased from $34,000 to $300,000 in 8 months
- $1,218,354 in additional revenue
PPC Campaign Optimization: B2B/VoIP
Challenge: Inability to scale without seeing a spike in Cost Per Lead
Results with Predictive DNA™:
- 84% lift
- $7,056 in new profit per week ($28,224/month)
- Reached positive ROI in less than two weeks
Paid Search Optimization: B2B/point of sale software/hardware
Challenges: Plateau in conversions, Unqualified leads, High cost per lead at $75
Results with Predictive DNA™:
- Increased lead volume and quality
- 72% decrease in cost per lead
- $75 down to $18 per lead in just two months
Paid Search Optimization: B2C/auto warranty
Challenges: Plateau in conversions, Averaging 14% conversion rate (3,000 leads/month)
Results with Predictive DNA™:
- 42% lift in first 10 days
- 90% lift within first 3 months
- Over 200 pages tested
- Spend increased 14.5%
- Additional $1,500,000 in annual revenue
- Revenue Per Visitor (RPV): $34
Paid Search and Affiliate Campaign Optimization: eCommerce/web hosting
Challenge: 100% of traffic directed to the home page
Results with Predictive DNA™:
- 67% lift in PPC campaign
- 454% lift in Affiliate campaign
- 2,500% Revenue Per Visitor lift
- PPC spend increased 69%
- Affiliate spend increased 40%
Email and Direct Mail Marketing Optimization: B2B products
Challenge: Re-marketing campaign to nearly 1 million past and present customers
Results with Predictive DNA™:
- 22% higher response rate
- 69% higher completion rate of form
- Deeper customer insight
- Highly personalized lead nurturing program