magnify360 Blog

We had very big day here at magnify360.  This morning we launched a project with Citrix Systems that we’ve been working on in stealth mode for a very long time.  The project is a website, called OneGreatPartner.com, and it’s a site dedicated to fostering the long-standing alliance between Citrix and Microsoft.  Not coincidentally, the site launched on Monday, the first day of Microsoft’s World Wide Partner Conference in Houston, Texas, where every year Microsoft crowns its favorite partner.

The site includes some social networking functionality, private product access and information on current and upcoming Citrix-Microsoft initiatives and is primarily geared towards sales and tech executives at both organizations.

We integrated the magnify360 Platform to improve visitor engagement and return visits.  Essentially, our platform profiles or analyzes the implicit and explicit behaviors of each user to the site and in real-time serves the most relevant on-site experience to each accordingly.  In the case of OneGreatPartner, the explicit information can include a Microsoft or Citrix exec’s self-published information, like title, group, age and department and implicit data, such IP geo-location, click speed, how long they take to move from one page to the next, etc.

Real-time customization of the on-site experience includes varying messaging, graphics, media, layout, page flow–you name it.  For Citrix, the greatest bi-product of our solution is the data on what information the Microsoft executives are gravitating towards, to indicate areas of strength, improvement or even to spark new ideas for product and marketing.

SoCalTech was nice enough to write up a brief article about it too: magnify360 Gets Win at Citrix

Read the press release we issued.