magnify360 Blog

Wow! It just keeps getting better and better. Today, magnify360 was named Best-in-Show by VentureNet.

magnify360 was one of thirteen companies carefully scrutinized and invited to present to VentureNet’s audience of over 400 Southern California VC’s, angel investors and fellow technologists. And in spite of the very stiff competition, we won!!

Big congratulations to our ceo, founder and presenter, Olivier Chaine., and the whole team here. Very very well deserved. More updates on this to come.

From the VentureNet Site:

“VentureNet is your one chance to see the most innovative emerging technology companies and entrepreneurs in the Southern California region strut their stuff for venture capital and angel investors.”

Today, magnify360 was featured on the website, JumpIntoTomorrow.com—don’t forget to give us your vote as the featured Technology of the Day.

If there’s a site for die-hard techies, this one is it. It covers wayyy more than your run-of-the-mill online and consumer products technology site.

Here, you can find the most innovative technologies across industries that include medicine, architecture, cooking, sports, art, auto, fashion, environment, videogames, business and more.

We’re honored to have made it through their rigorous screening process to join the ranks of Compulsion, a technology that enables every element in a video to be clickable, The Soft House, a company that produces solar powered curtains that provide half the energy an average household needs in a day, and ReWalk, a semi-robotic suit that enables wheelchair users to stand, walk and climb. Amazing!

We had very big day here at magnify360.  This morning we launched a project with Citrix Systems that we’ve been working on in stealth mode for a very long time.  The project is a website, called OneGreatPartner.com, and it’s a site dedicated to fostering the long-standing alliance between Citrix and Microsoft.  Not coincidentally, the site launched on Monday, the first day of Microsoft’s World Wide Partner Conference in Houston, Texas, where every year Microsoft crowns its favorite partner.

The site includes some social networking functionality, private product access and information on current and upcoming Citrix-Microsoft initiatives and is primarily geared towards sales and tech executives at both organizations.

We integrated the magnify360 Platform to improve visitor engagement and return visits.  Essentially, our platform profiles or analyzes the implicit and explicit behaviors of each user to the site and in real-time serves the most relevant on-site experience to each accordingly.  In the case of OneGreatPartner, the explicit information can include a Microsoft or Citrix exec’s self-published information, like title, group, age and department and implicit data, such IP geo-location, click speed, how long they take to move from one page to the next, etc.

Real-time customization of the on-site experience includes varying messaging, graphics, media, layout, page flow–you name it.  For Citrix, the greatest bi-product of our solution is the data on what information the Microsoft executives are gravitating towards, to indicate areas of strength, improvement or even to spark new ideas for product and marketing.

SoCalTech was nice enough to write up a brief article about it too: magnify360 Gets Win at Citrix

Read the press release we issued.

magnify360 is a Silver Sponsor at TwiistUp 4, a highly anticipated LA tech & media event, taking place at the posh Santa Monica Viceroy Hotel.  As a sponsor, we’ll have a tabletop exhibit where we’ll be providing demos of the magnify360 Platform, in additional to meeting, mingling and giving away fabulous prizes.  If you’re going and would like to connect, please feel free to get in touch: marketing@magnify360.com

According to the TwiistUp FaceBook page, there are 600+ vc’s, entrepreneurs and techies planning to attend the sold-out event–that’s twice as big as TwiistUp 3.   In addition, TwiistUp put out a release yesterday, announcing some of the fun new activities slated for this year’s party, including a classic 80’s era arcade, featuring Steve Wiebe from the documentary, ‘King of Kong, Fistful of Quarters.’

As always, the crux of the event focuses on the “ShowOffs,” a handful of promising start-ups presenting their products, technologies and ideas to the audience.  Should be a lot of fun…

Olivier Chaine, magnify360’s CEO & founder, will be speaking at a few the stops along the Online Marketing Summit Summer Tour this year.

Catch Olivier’s best practices presentation in the following cities:

Seattle: August 7

Atlanta: August 12

Denver: August 14

San Diego: August 20

His presentation will take place at each stop from 1:30pm-2:40pm in the B-to-C Track:

Testing/Behavior Targeting
How to test for success and drive exponential conversion rate increases, putting A/B, multivariate and behavioral targeting technology to work.

For more information on the OMS Summer Tour please visit: www.onlinemarketingsummit.com

About OMS:
The objective of OMS is to educate, collaborate, network, and learn how to execute on the best known practices in Online Marketing. Events include hands-on workshops, on-site usability and SEO labs, thought-leadership presentations, and peer-to-peer collaboration on the subjects of:

* Social Media Strategies
* Search Engine Optimization
* Paid Search
* Website Usability
* Web Analytics and Tracking
* Email Marketing
* Content Management
* Site Search
* Website/Online Budgeting and Planning
* eCommerce
* Integrated Marketing
* Behavioral Targeting & Testing

If you’re planning on attending any of the tour stops and would like to connect, please let us know: marketing @ magnify360.com.

John Lovett is a Jupiter Research analyst who writes on recommendation engines and more recently, personalization technologies.  Over the weekend, John added a post to the Jupiter Research Analyst Weblog entitled Chasing Technology; Multivariate Testing Moves Further Upstream.

He intros his post with, “I have a vision for the Internet where my Web is different from yours…” (music to our ears) and goes on to describe the proliferation of personalization technologies, like magnify360, that combine behavioral targeting, multivariate testing and predictive modeling to customize the on-site experience, according to the behaviors, learning styles and buying behaviors of each visitor.

He hypothesizes about the best method for technology companies of this kind to encourage wide spread adoption.  Do you go after the early adopters or offer the market an appetizer to wet their palettes?

We say both (more on that later)–what about you?  Check out John’s post & let him know.