magnify360 Blog

John Lovett is a Jupiter Research analyst who writes on recommendation engines and more recently, personalization technologies.  Over the weekend, John added a post to the Jupiter Research Analyst Weblog entitled Chasing Technology; Multivariate Testing Moves Further Upstream.

He intros his post with, “I have a vision for the Internet where my Web is different from yours…” (music to our ears) and goes on to describe the proliferation of personalization technologies, like magnify360, that combine behavioral targeting, multivariate testing and predictive modeling to customize the on-site experience, according to the behaviors, learning styles and buying behaviors of each visitor.

He hypothesizes about the best method for technology companies of this kind to encourage wide spread adoption.  Do you go after the early adopters or offer the market an appetizer to wet their palettes?

We say both (more on that later)–what about you?  Check out John’s post & let him know.

Behavioral Insider, a fantastic blog on behavioral marketing from MediaPost, published an interview with magnify360’s ceo & founder, Olivier Chaine, today.

Read the Article.

Many thanks to writer, Steve Smith.  If you don’t subscribe to Behavioral Insider, which is also written by Phil Leggiere, do so now.  Every week they interview leading experts and executives on how their organizations are leveraging behavioral targeting/marketing to improve their products or services.

More coverage on the DMDays Conference & Expo and magnify360 from the British Computer Society.

A great summary of this year’s theme, Shift Happens, in Circulation Management Magazine.

Across the board, improving the customer experience was a big focus at this year’s conference (woot-woot!).

Yesterday magnify360’s ceo and founder, Olivier Chaine, spoke at DMDays, a New York conference produced by the Direct Marketing Association (DMA) with specialty tracks provided by the Online Marketing Summit (OMS).  His presentation, Website Usability: Balancing the Customer Experience and Conversions was covered in a DMNews article by Ellen Keohane this morning, Improve Customers’ Online Experience and See Greater Conversions.

Here’s a summary of Olivier’s presentation at yesterday’s DMDays :

Website Usability: Balancing the Customer Experience and Conversions

With your website being the epicenter of all marketing efforts, it’s imperative to provide the best customer experience. Learn what research based best practices in usability are telling us about how to effectively provide customers with what they want – how they want it.

In this session you will learn:

• The Biggest Detractors for Users Causing Them to Leave your Site or Landing Page
• How Most Companies are Failing to Provide a Good User-Experience & Ways to Ensure You Aren’t
• How to Execute Customer Centric Campaigns & Where That Will Impact Your Campaign/Marketing Return on Investment

Seattle. Coffee. Seahawks. Rain. Mariners. Microsoft. SMX Advanced 2008…

The members of the magnify360 team have returned from SMX Advanced in Seattle!  We were excited to meet new friends, network with our colleagues, and enjoy the weather.

Our booth:

The sessions were very educational.  If you missed the event, the folks at Regency Interactive did a great job putting together links to articles and recapping the various sessions:

Recap of SMX Advanced - day one

Recap of SMX Advanced - day two

We are looking forward to the next one!