magnify360 Blog

Olivier Chaine, magnify360’s CEO & founder, will be speaking at a few the stops along the Online Marketing Summit Summer Tour this year.

Catch Olivier’s best practices presentation in the following cities:

Seattle: August 7

Atlanta: August 12

Denver: August 14

San Diego: August 20

His presentation will take place at each stop from 1:30pm-2:40pm in the B-to-C Track:

Testing/Behavior Targeting
How to test for success and drive exponential conversion rate increases, putting A/B, multivariate and behavioral targeting technology to work.

For more information on the OMS Summer Tour please visit: www.onlinemarketingsummit.com

About OMS:
The objective of OMS is to educate, collaborate, network, and learn how to execute on the best known practices in Online Marketing. Events include hands-on workshops, on-site usability and SEO labs, thought-leadership presentations, and peer-to-peer collaboration on the subjects of:

* Social Media Strategies
* Search Engine Optimization
* Paid Search
* Website Usability
* Web Analytics and Tracking
* Email Marketing
* Content Management
* Site Search
* Website/Online Budgeting and Planning
* eCommerce
* Integrated Marketing
* Behavioral Targeting & Testing

If you’re planning on attending any of the tour stops and would like to connect, please let us know: marketing @ magnify360.com.

More coverage on the DMDays Conference & Expo and magnify360 from the British Computer Society.

A great summary of this year’s theme, Shift Happens, in Circulation Management Magazine.

Across the board, improving the customer experience was a big focus at this year’s conference (woot-woot!).

Yesterday magnify360’s ceo and founder, Olivier Chaine, spoke at DMDays, a New York conference produced by the Direct Marketing Association (DMA) with specialty tracks provided by the Online Marketing Summit (OMS).  His presentation, Website Usability: Balancing the Customer Experience and Conversions was covered in a DMNews article by Ellen Keohane this morning, Improve Customers’ Online Experience and See Greater Conversions.

Here’s a summary of Olivier’s presentation at yesterday’s DMDays :

Website Usability: Balancing the Customer Experience and Conversions

With your website being the epicenter of all marketing efforts, it’s imperative to provide the best customer experience. Learn what research based best practices in usability are telling us about how to effectively provide customers with what they want – how they want it.

In this session you will learn:

• The Biggest Detractors for Users Causing Them to Leave your Site or Landing Page
• How Most Companies are Failing to Provide a Good User-Experience & Ways to Ensure You Aren’t
• How to Execute Customer Centric Campaigns & Where That Will Impact Your Campaign/Marketing Return on Investment

Seattle. Coffee. Seahawks. Rain. Mariners. Microsoft. SMX Advanced 2008…

The members of the magnify360 team have returned from SMX Advanced in Seattle!  We were excited to meet new friends, network with our colleagues, and enjoy the weather.

Our booth:

The sessions were very educational.  If you missed the event, the folks at Regency Interactive did a great job putting together links to articles and recapping the various sessions:

Recap of SMX Advanced - day one

Recap of SMX Advanced - day two

We are looking forward to the next one!