Download the Aberdeen Group report: Lead Prioritization and Scoring
Thursday, June 12th, 2008
The Aberdeen Group has published an independent report entitled Lead Prioritization and Scoring: The Path to Higher Conversions.
As an underwriter of the report, we are able to offer FREE ($399 value) downloads until July 25, 2008.
Aberdeen also issued a press release, which cites that, “Best-in-Class Companies Are 174% as Likely as the Industry Average to Reduce the Time It Takes to Close a Deal (as a result of lead scoring).”
Summary: This report identifies best practices in lead scoring and prioritization by analyzing the processes, capabilities, and performance of top performing organizations. The report isolates the most valuable leading scoring attributes and the strategic value is features and functions in lead management technology.
[Extracted from the Aberdeen Group, Lead Prioritization and Scoring: May 2008]
Key Takeaways: Top performing organizations demonstrated a 192% higher average lead qualification rate than all other organizations.
- Best-in-Class companies are 3.5-times more likely than all others to realize strategic value from the customizable components of their lead management technology
- Best-in-Class companies are 10-times more likely than Laggards to experience year over year improvement in pipeline thickness.
[Extracted from the Aberdeen Group, Lead Prioritization and Scoring: May 2008]
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