magnify360 Blog

More coverage on the DMDays Conference & Expo and magnify360 from the British Computer Society.

A great summary of this year’s theme, Shift Happens, in Circulation Management Magazine.

Across the board, improving the customer experience was a big focus at this year’s conference (woot-woot!).

Yesterday magnify360’s ceo and founder, Olivier Chaine, spoke at DMDays, a New York conference produced by the Direct Marketing Association (DMA) with specialty tracks provided by the Online Marketing Summit (OMS).  His presentation, Website Usability: Balancing the Customer Experience and Conversions was covered in a DMNews article by Ellen Keohane this morning, Improve Customers’ Online Experience and See Greater Conversions.

Here’s a summary of Olivier’s presentation at yesterday’s DMDays :

Website Usability: Balancing the Customer Experience and Conversions

With your website being the epicenter of all marketing efforts, it’s imperative to provide the best customer experience. Learn what research based best practices in usability are telling us about how to effectively provide customers with what they want – how they want it.

In this session you will learn:

• The Biggest Detractors for Users Causing Them to Leave your Site or Landing Page
• How Most Companies are Failing to Provide a Good User-Experience & Ways to Ensure You Aren’t
• How to Execute Customer Centric Campaigns & Where That Will Impact Your Campaign/Marketing Return on Investment