magnify360 Blog

Thanks to everyone who was able to attend Mixergy’s Conversion Forum last Friday night. @AndrewWarner can certainly pack a house, and this event was no exception. Thanks also to my contemporary, Tim Ash for providing his thoughts on landing page optimization, and to Jason Nazar of @DocStoc for skillfully warming up the crowd.

Speaking of DocStoc, if you were unable to attend Mixergy or are like me and can’t read your own handwriting, don’t fret. You can download my complete presentation on DocStoc here:http://is.gd/hkZJ In it, you’ll learn common landing page mistakes, best practices for conversion optimization, and other tips for maximizing your online marketing campaigns.

I also spoke with Andrew earlier last year about how to increase your site’s conversion rates now. To hear the interview, click here:http://is.gd/hl4p

Olivier Chaine, magnify360’s CEO & founder, will be speaking at a few the stops along the Online Marketing Summit Summer Tour this year.

Catch Olivier’s best practices presentation in the following cities:

Seattle: August 7

Atlanta: August 12

Denver: August 14

San Diego: August 20

His presentation will take place at each stop from 1:30pm-2:40pm in the B-to-C Track:

Testing/Behavior Targeting
How to test for success and drive exponential conversion rate increases, putting A/B, multivariate and behavioral targeting technology to work.

For more information on the OMS Summer Tour please visit: www.onlinemarketingsummit.com

About OMS:
The objective of OMS is to educate, collaborate, network, and learn how to execute on the best known practices in Online Marketing. Events include hands-on workshops, on-site usability and SEO labs, thought-leadership presentations, and peer-to-peer collaboration on the subjects of:

* Social Media Strategies
* Search Engine Optimization
* Paid Search
* Website Usability
* Web Analytics and Tracking
* Email Marketing
* Content Management
* Site Search
* Website/Online Budgeting and Planning
* eCommerce
* Integrated Marketing
* Behavioral Targeting & Testing

If you’re planning on attending any of the tour stops and would like to connect, please let us know: marketing @ magnify360.com.