magnify360 Blog

John Lovett is a Jupiter Research analyst who writes on recommendation engines and more recently, personalization technologies.  Over the weekend, John added a post to the Jupiter Research Analyst Weblog entitled Chasing Technology; Multivariate Testing Moves Further Upstream.

He intros his post with, “I have a vision for the Internet where my Web is different from yours…” (music to our ears) and goes on to describe the proliferation of personalization technologies, like magnify360, that combine behavioral targeting, multivariate testing and predictive modeling to customize the on-site experience, according to the behaviors, learning styles and buying behaviors of each visitor.

He hypothesizes about the best method for technology companies of this kind to encourage wide spread adoption.  Do you go after the early adopters or offer the market an appetizer to wet their palettes?

We say both (more on that later)–what about you?  Check out John’s post & let him know.

Behavioral Insider, a fantastic blog on behavioral marketing from MediaPost, published an interview with magnify360’s ceo & founder, Olivier Chaine, today.

Read the Article.

Many thanks to writer, Steve Smith.  If you don’t subscribe to Behavioral Insider, which is also written by Phil Leggiere, do so now.  Every week they interview leading experts and executives on how their organizations are leveraging behavioral targeting/marketing to improve their products or services.