magnify360 Blog

Wow! It just keeps getting better and better. Today, magnify360 was named Best-in-Show by VentureNet.

magnify360 was one of thirteen companies carefully scrutinized and invited to present to VentureNet’s audience of over 400 Southern California VC’s, angel investors and fellow technologists. And in spite of the very stiff competition, we won!!

Big congratulations to our ceo, founder and presenter, Olivier Chaine., and the whole team here. Very very well deserved. More updates on this to come.

From the VentureNet Site:

“VentureNet is your one chance to see the most innovative emerging technology companies and entrepreneurs in the Southern California region strut their stuff for venture capital and angel investors.”

What a great week for all of us at magnify360! Last Tuesday we announced that magnify360 closed its first round of financing from MHS Capital as well as from some of the original investors behind successes, like BlueLithium (Yahoo!), Right Media and BetterPPC. Read the press release.

Congrats to the team!

A little history on magnify360. The Company was founded in 2004 by  Olivier Chaine. With the dedication of few of the original team members here, he bootstrapped the company to profitability within two short year, opened another office in Shanghai, China and attracted the likes of clients, including Citrix Systems, Intuit, Service Magic (IAC), HSBC Bank, Packet8, Continental Warranty and other industry leaders. Might I add, our very first clients are still with us today.

The financing will predominantly focus on recruiting—we are growing fast-fast-fast. All of our available positions are here. Take a look, polish your resume and send it on in.  We’re on the hunt for bright, creative and quick minds.

The media coverage of our announcement was tremendous. magnify360 was featured in:

DowJones VentureWire

VentureBeat (BIG thank you to Matt Marshall)

SoCalTech

The blog of Ben Kuo, voice of SoCalTech (Thank you Ben!)

The Smart Show (contributed by Fransisco Dao of the FastCompany blog)

TechCrunchIT (What an honor! Thank you Cameron!)

PaidContent

Pulse2.0

…and many many other fantastic & well-respected outlets. Thanks to everyone, who covered the announcement. All can be viewed on the News section of www.magnify360.com.

While all of this was going on, Olivier was flying around the country delivering speeches at the Online Marketing Summit Summer Tour…Seattle, Denver, Atlanta…not to mention meetings in San Fransisco and back here in LA and our exhibit this week at San Jose’s Search Engine Strategies conference.

In between flights on layovers and in between meetings in the car, he was on the phone taking interviews. You see…Olivier doesn’t sleep. He’s an optimization machine.

We had very big day here at magnify360.  This morning we launched a project with Citrix Systems that we’ve been working on in stealth mode for a very long time.  The project is a website, called OneGreatPartner.com, and it’s a site dedicated to fostering the long-standing alliance between Citrix and Microsoft.  Not coincidentally, the site launched on Monday, the first day of Microsoft’s World Wide Partner Conference in Houston, Texas, where every year Microsoft crowns its favorite partner.

The site includes some social networking functionality, private product access and information on current and upcoming Citrix-Microsoft initiatives and is primarily geared towards sales and tech executives at both organizations.  

We integrated the magnify360 Platform to improve visitor engagement and return visits.  Essentially, our platform profiles or analyzes the implicit and explicit behaviors of each user to the site and in real-time serves the most relevant on-site experience to each accordingly.  In the case of OneGreatPartner, the explicit information can include a Microsoft or Citrix exec’s self-published information, like title, group, age and department and implicit data, such IP geo-location, click speed, how long they take to move from one page to the next, etc.  

Real-time customization of the on-site experience includes varying messaging, graphics, media, layout, page flow–you name it.  For Citrix, the greatest bi-product of our solution is the data on what information the Microsoft executives are gravitating towards, to indicate areas of strength, improvement or even to spark new ideas for product and marketing.

SoCalTech was nice enough to write up a brief article about it too: magnify360 Gets Win at Citrix

Read the press release we issued.

John Lovett is a Jupiter Research analyst who writes on recommendation engines and more recently, personalization technologies.  Over the weekend, John added a post to the Jupiter Research Analyst Weblog entitled Chasing Technology; Multivariate Testing Moves Further Upstream.

He intros his post with, “I have a vision for the Internet where my Web is different from yours…” (music to our ears) and goes on to describe the proliferation of personalization technologies, like magnify360, that combine behavioral targeting, multivariate testing and predictive modeling to customize the on-site experience, according to the behaviors, learning styles and buying behaviors of each visitor.

He hypothesizes about the best method for technology companies of this kind to encourage wide spread adoption.  Do you go after the early adopters or offer the market an appetizer to wet their palettes?

We say both (more on that later)–what about you?  Check out John’s post & let him know.

Behavioral Insider, a fantastic blog on behavioral marketing from MediaPost, published an interview with magnify360’s ceo & founder, Olivier Chaine, today.

Read the Article.

Many thanks to writer, Steve Smith.  If you don’t subscribe to Behavioral Insider, which is also written by Phil Leggiere, do so now.  Every week they interview leading experts and executives on how their organizations are leveraging behavioral targeting/marketing to improve their products or services.

More coverage on the DMDays Conference & Expo and magnify360 from the British Computer Society.

A great summary of this year’s theme, Shift Happens, in Circulation Management Magazine.

Across the board, improving the customer experience was a big focus at this year’s conference (woot-woot!).

Yesterday magnify360’s ceo and founder, Olivier Chaine, spoke at DMDays, a New York conference produced by the Direct Marketing Association (DMA) with specialty tracks provided by the Online Marketing Summit (OMS).  His presentation, Website Usability: Balancing the Customer Experience and Conversions was covered in a DMNews article by Ellen Keohane this morning, Improve Customers’ Online Experience and See Greater Conversions.

Here’s a summary of Olivier’s presentation at yesterday’s DMDays :

Website Usability: Balancing the Customer Experience and Conversions

With your website being the epicenter of all marketing efforts, it’s imperative to provide the best customer experience. Learn what research based best practices in usability are telling us about how to effectively provide customers with what they want – how they want it.

In this session you will learn:

• The Biggest Detractors for Users Causing Them to Leave your Site or Landing Page
• How Most Companies are Failing to Provide a Good User-Experience & Ways to Ensure You Aren’t
• How to Execute Customer Centric Campaigns & Where That Will Impact Your Campaign/Marketing Return on Investment