magnify360 Blog

I recently spoke with Damian Joseph from BusinessWeek’s Innovation & Design team about the ways in which Web sites have (or haven’t) evolved, and how letting your visitors design your site can transform it into a revenue generating machine.

Check out the full story on the NEXT blog: http://www.businessweek.com/innovate/next/archives/2009/02/chamelionic_web.html

Thanks again, Damian. 

Everyone: what are your thoughts on effectively leveraging your Web site to impact overall company revenues? Will 2009 be the year of conversion optimization? Send me your thoughts via Twitter: @ollie360.

Tags: behavioral targeting, businessweek, magnify360, pesonalization, revenue, websites

This entry was posted on Tuesday, February 10th, 2009 at 5:50 pm and is filed under Press, innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.