Boston OMS
magnify360 is one of the sponsors of the current Online Marketing Summit’s Summer Tour. The events runs through September at various cities across the country. Here is an update from the Boston stop on the tour.
Aaron Kahlow, the founder of OMS kicked things off with a presentation geared to wake us up, literally! He mentioned that organizations continue to hit the “snooze button” on the alarms going off around online marketing and do not continue to invest or reinvent themselves on the web.
Throughout the day, the sessions centered on topics such as search engine marketing, analytics and user experience, email marketing, social media strategies, demand generation, multi-channel metrics as well as behavioral targeting and technology. Each session contained valuable insights for both the novice and experienced online marketers attending.
A highlight of the day was the keynote panel, when the attendees got to ask their industry peers direct questions about the state of online marketing. The topic this time was how big brands were driving success through social media, SEO, SEM, websites and testing. A recurring theme for the panelists was the need to increasingly personalize and humanize the online experience. They also enforced the need for analytics, and suggested that organizations use existing social networks to their benefit, instead of recreating the wheel with their own brands.
Be sure to check out the OMS website for more information or to register for one of the upcoming tour stops.
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Tags: analytics, behavioral targeting, Boston, branding, conference, event, Internet, lead generation, marketing, multi-channel, oms, online, online marketing summit, panel, personalization, search engine marketing, search engine optimization, sem, seo, testing, Web